UPS Activation
Martin Agency
Event Design
Fabrication
Creative Direction
Fabrication
Creative Direction
Pharrell’s "Something in the Water" festival supports Black-owned small businesses with a three-day music festival that attracts thousands of attendees. In all the excitement of the event itself, it’s easy to miss the forest for the trees and not take a second to really appreciate the scale and depth of what it represents.
Inkling was tasked with creating a content opportunity for event-sponsor UPS that could function as a moment of reflection amidst the nearly 50,000 attendees. By taking ‘stop and smell the roses’ quite literally, UPS helped attendees take a moment and let the festival sink in, doing more than just stopping people in their tracks.
