NPM

National Public Media

work x work

Branding
Creative Direction
Marketing

The NPR and PBS names hold an enormous amount of weight in the American consciousness. National Public Media is their media sponsorship arm, helping fuel and fund the mission of public broadcasting. But you might never guess that from having seen their brand work in the wild.

Inkling was tasked with rebranding NPM, and we looked to better situate them in the context of their partner organizations: NPR, PBS, and GBM. Millions of people in this country absolutely adore the work the organizations put out and broadly what they stand for. By aligning it more directly with the much-loved brands in its family, NPM can make better use of its deep credibility in generating new work and further reinforce relationships that build on the well-deserved goodwill from its past work.

Our work was specifically designed to function as a holistic rebrand that touches all aspects of NPR's broader world, easily adapting to the full spectrum of print and digital spheres, collateral, experiential, and other foreseeable brand combinations across the NPR, PBS, and GBM family.