Business Roundtable 50th Anniversary

50th Anniversary
Celebration

Business Roundtable

Experiential Design
Interactive Technology
Video Production

Business Roundtable celebrated their 50th Anniversary with a celebration at the National Portrait Gallery in Washington, DC. Inkling was brought on to activate the brand’s history through interactive content experiences, produce a historical video directed by Cat Reynolds, and commissioned 240 custom hand drawn portraits of each current member CEO.

Inkling designed and produced each event activations. The interactive timeline signaled key moments across their 50 years for attendees to engage with. Viewing stations featured interviews with former CEO members, past BRT leadership and significant elected officials, including Presidents Bush, Clinton and Biden. And lastly, the CEO Portrait Gallery showcased the depth of Business Roundtable membership - all for display at one of DC’s most infamous art galleries.

CEO Portrait Installation

Emphasizing the magnitude of Business Roundtable’s membership, we commissioned hand sketched portraits of each member CEO. These portraits we’re displayed on an acrylic gallery wall for event attendees to explore. The portraits were sent to each CEO after the event, with a plaque documenting their display at the National Portrait Gallery in December of 2022.

Craig Arnold

Chairman & Chief Executive Officer
Eaton

Jamie Dimon

Chairman & Chief Executive Officer
JPMorgan Chase & Co.

Beth Ford

President & Chief Executive Officer
Land O’Lakes, Inc.

Jane Fraser

Chief Executive Officer
Citi

David Rawlinson II

President & Chief Executive Officer
Qurate Retail Group

Mary Barra

Chair & Chief Executive Officer
General Motors

Lynn Good

Chair, President & Chief Executive Officer
Duke Energy Corporation

Vivek Sankaran

Chief Executive Officer
Albertsons Companies, Inc.

Rosalind Brewer

Chief Executive Officer
Walgreens Boots Alliance, Inc.

Dan Schulman

President & Chief Executive Officer
PayPal

Tim Cook

Chief Executive Officer
Apple

Tricia Griffith

President & Chief Executive Officer
The Progressive Corporation

Sundar Pichai

Chief Executive Officer
Alphabet Inc.

Gregory C. Case

Chief Executive Officer
Aon

Doug McMillon

President & Chief Executive Officer
Walmart

Robert F. Smith

Founder & Chief Executive Officer
Vista Equity Partners

Bill McDermott

Chief Executive Officer
ServiceNow

Shantanu Narayen

Chairman & Chief Executive Officer
Adobe Inc.

Aneel Bhusri

Co-Founder, Co-CEO, & Chairman
Workday

Chris Kastner

President & Chief Executive Officer
HII

Ed Bastien

Chief Executive Officer
Delta Air Lines

Satya

Chair & Chief Executive Officer
Cisco

Michael Dell

Chairman & Chief Executive Officer
Dell Technologies

Marvin R. Ellison

Chairman & Chief Executive Officer
Lowe’s Companies, Inc.

Ted Decker

President & Chief Executive Officer
The Home Depot

Dr. Albert Bourla

Chairman & Chief Executive Officer
Pfizer Inc.

Thasunda Brown Duckett

President & Chief Executive Officer
TIAA

Robert Fauber

President & Chief Executive Officer
Moody’s Corporation

Brian Chambers

President & Chief Executive Officer
Owens Corning

Brian T. Moynihan

Chairman of the Board & Chief Executive Officer
Bank of America Corporation

50 Years Timeline

To visualize Business Roundtable’s 50 years of policy achievements, we designed and fabricated a custom ribbon gallery display. This statement piece featured interactive slideshows of key milestones and photos allowing event attendees to recognize the accomplishments at a glance.

50th Anniversary Video

To support the anniversary beyond the evening’s celebration, we filmed and produced a historical storytelling video that featured past and current policy makers, U.S. Presidents, BRT Chairs and member CEOs. Directed by Cat Reynolds, you can hear first hand how the organization has worked to become an iconic player in Washington, DC and the American advocacy space.