AI For the People @ SXSW

AI for the People @ SXSW 2023

SeedAI

Event Production
Experiential Design
Branding
Website

SeedAI is set to facilitate the future -- a world driven by AI, cultivated by the people, and accessible to all. Returning to SXSW for their second year, they hosted an all-day panel event with AI experts, educators and government officials, supported by AI technical demos from leading institutions and researchers. Together they all see a future built on universal power to create, explore, benefit, and enjoy AI. A new era we can trust because we all have a hand in it.

Inkling designed and produced the event, developing the event brand and microsite. Additionally we curated the event sponsors, developed interactive AI activations and handled the official SXSW sponsorship engagements. The event featured robust programming, great local catering, an AWS sponsor lounge with a craft coffee cart, and culminated in an after party at Google’s Austin office.

AI for the People Branding

The brand system hero’ed SeedAI’s parent brand, with a fresh and bold system that stood across the livestream, venue signage and event collateral.

Programming

This year’s programming brought together industry leading AI researchers, educators, students and elected officials, even including an official SXSW panel.

AWS Lounge

The AWS Lounge was the premiere space for networking at the event, featuring areas for guests to mingle, get craft coffee drinks and engage with AWS leaders.

Tech Demos

In addition the event’s programming, leading institutions brought technical demos of AI research. Inkling also developed a custom photo booth application that processed photos through Midjourney to create prompt based images of event attendees, all in real-time.

AI for the People @ Google

After the programming event was completed, Google hosted event attendees, speakers and elected officials at their office for a networking reception - directly connecting their Google.org teams with the AI investments being made around the United States.